Stocked for Black Friday

Your best sales week of the year shouldn't be limited by your cash flow. If your supplier needs four to six weeks, the stock you'll sell that weekend has to be paid for in October.

Check your eligibility →

Funding for UK limited companies. Subject to status.

BLACK FRIDAY
Fri 27 Nov
49 days away
CYBER MONDAY
Mon 30 Nov
2026
ORDER STOCK BY
Fri 16 Oct
with a 6-week supplier lead time

The Black Friday cash flow gap

You pay your supplier in October. The stock sells over Black Friday weekend. But the money doesn't land in your account until December, after platform payouts and returns windows. For those weeks, your business funds its busiest period out of its own pocket.

  1. October
    Pay your supplier for peak stock
  2. November
    Stock arrives, ads go live
  3. 27–30 Nov
    The stock sells
  4. December
    Payouts land in your account

That's why profitable brands still sell out in their best week. The demand is there. The cash to buy enough stock isn't.

Work out what you need

Get the number right before you borrow anything. Too little and you sell out by Saturday. Too much and you pay for stock and cash you don't use.

EXAMPLE FIGURES · EDIT THEM
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STOCK TO BUY, AT COST
£27,500
ORDER IT BY
Fri 16 Oct

A rough estimate: expected sales at cost price. The full BFCM planner will add ad spend, returns and payout timing.

Free guide: Business Borrowing 101, the plain-English guide for UK SMEs

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How Juice can help

JUICE NOW
£5,000 to £150,000

Buy your peak stock now and spread the cost over 6 to 12 months.

  • For UK limited companies
  • Use it for stock, marketing or other working capital
  • The full amount is drawn at the start and repaid in fixed monthly instalments over 6 to 12 months
  • Early repayment is free after the third monthly instalment. Repaying before then costs 4% of the outstanding balance
  • Every rate and term is shown before you sign
Find out about Juice Now →
JUICE FLEX
From £150,000

For larger brands with recurring stock cycles. A revolving credit facility: draw what you need, repay it, and draw again, paying interest on what you've drawn.

Find out about Juice Flex →

Juice lends to UK limited companies. All funding is subject to status and lending criteria.

Questions

When should I arrange funding for Black Friday?

Work back from your supplier's lead time. If they need four to six weeks, you'll need to place your order, and have the money to pay for it, in October.

Yes. Juice Now can be used for stock, marketing and other working capital.

With Juice Now, the full amount is drawn at the start and repaid in fixed monthly instalments over 6 to 12 months. Repaying in full before the third monthly instalment costs 4% of the outstanding balance. After that, early repayment is free.

No. Checking your eligibility uses a soft credit search, which doesn't affect your credit score.

Juice lends to UK limited companies. All funding is subject to status and lending criteria.

Get stocked before your competitors sell out

Check your eligibility →

Funding for UK limited companies. Checking your eligibility won't affect your credit score. Subject to status and lending criteria. This page is general information, not financial advice.