How Label Source Used Flexible Ecommerce Funding to Keep Growing
Funding fashion sounds sleek. In reality? Not always.
Label Source is a resale platform rethinking how pre-loved fashion is bought and sold. Demand was up. Customers were growing. But cash flow wasn’t keeping pace. Long lead times and uneven stock cycles made things tricky.
That’s where Juice came in.
With flexible ecommerce funding, Label Source filled the gaps. They kept moving forward without slowing down or giving up control. Here’s how they made it work.
1. Growth in resale fashion comes with pressure
Label Source was growing. More customers. More orders. A bigger platform. On paper, everything looked great. But growth in the resale space is rarely smooth.
Unlike traditional retail, resale brands can’t just reorder inventory when it runs low. Stock depends on when customers decide to sell, what condition items are in, and how quickly teams can process, clean, and prepare each product. This makes forecasting difficult and puts extra pressure on operations.
According to a McKinsey report on fashion resale, resale businesses typically face higher operational complexity than first-sale retail. Each item is unique. Each SKU has a different condition, margin, and time-to-shelf. This makes it harder to standardise workflows, which slows scale and eats into margin.
On top of that, resale businesses often deal with longer lead times. By the time an item is sourced, quality-checked, photographed, listed, and sold, weeks may have passed. Meanwhile, cash is tied up in inventory that hasn’t moved yet. A 2022 Deloitte paper on inventory in fashion highlighted this cash strain, especially for growing brands. Without a strong balance sheet, these cycles can lead to dangerous bottlenecks.
Label Source knew this firsthand. They had strong demand, but converting that demand into consistent, cash-positive growth wasn’t simple. The faster they grew, the more capital they needed—just to keep up with the front end of the business.
These dynamics aren’t unique to Label Source. According to WRAP UK, one of the UK’s leading voices on circular fashion, the resale sector is scaling fast but also suffers from fragmented supply and uncertain stock availability. This volatility hits small and mid-sized players hardest.
For founders, this creates a constant balancing act. Scale too quickly and risk a cash crunch. Move too slowly and miss the opportunity.
Label Source found themselves right in the middle of that tension. Growth was happening. Customers were there. But capital wasn’t keeping pace.
2. Juice gave Label Source room to breathe
When growth picks up but cash stays tight, founders face tough calls. Do you slow down? Hold back inventory? Miss out on momentum?
Label Source didn’t want to make those trade-offs. They needed a way to move forward without raising equity or overcommitting to a rigid loan. That’s when they turned to Juice.
Juice offered a revolving credit facility designed for ecommerce businesses. The setup was simple. Draw when needed, repay as you go. No hidden terms. No complicated paperwork. Just capital that fits around how the business actually runs.
With this in place, Label Source could smooth out the ups and downs in their cash cycle. They used funding to secure more stock, speed up operations, and maintain flexibility through busy periods.
The difference showed up fast. Inventory gaps shrank. Lead times improved. And the team could focus on growth instead of firefighting finance.
Juice also offered insights based on real-time data. By connecting their sales, marketing, and accounting systems, Label Source gained a clearer view of performance. That helped them plan better, spot issues earlier, and invest with more confidence.
This wasn’t about a big cash injection. It was about smart support, built for how founders actually operate.
Label Source stayed in control. They didn’t give up equity. They didn’t overstretch. They just got the breathing room they needed to keep building.
3. What other founders can learn from this
If you’re building a product-led business, growth comes with pressure. For ecommerce founders especially, managing cash flow is just as important as managing sales.
Long lead times, inventory delays, and uneven revenue cycles are common. What matters is how you respond to them.
Label Source didn’t pause growth. They just found a smarter way to fund it.
That’s the key takeaway: ecommerce funding doesn’t need to be rigid or high-risk. With the right partner, you can access non-dilutive capital that works around your needs, not against them.
Flexible funding for ecommerce businesses means you can:
- Stock up ahead of peak sales
- Smooth out seasonal dips
- Test new products or markets without draining cash
Juice is built for this. We offer ecommerce finance that’s fast, founder-friendly, and designed to support real growth—not just short-term fixes.
If you’re a founder dealing with cash flow gaps, tight margins, or big opportunities you can’t quite fund yet. Label Source’s story is your proof point. You don’t need to raise equity. You don’t need to wait.
There’s a better way to fund your business. And it’s already working for brands like yours.
The journey of Label Source shows that growth is possible, even in a tight market. With the right ecommerce funding, founders can move fast without giving up control.
Juice is here to help SMEs get the non-dilutive capital they need to keep scaling.
Want to see what’s possible for your business? Start here.