The trusted way to fund your business

Get the flexible funding your business deserves with decisions in hours, not weeks.

24 hours decision

No hidden fees

Flexible repayments

£50K to £1M

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£250K

Average Funding

500+

UK Businesses Funded

Under 24h

Average Payout Time
Trusted by 100+ UK businesses ready to grow:

Funding that gives you the confidence to grow your business through our Smart Growth Capital™

Overcome short term hurdles to achieve long term success

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"Juice has been a game-changer for us, providing the flexible funding and support needed to confidently expand into new markets"

Rosie Speight
Co-founder and the MD of Equi London
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"We got great support from the Juice team to navigate and now we're in a really strong position to grow in the future"

Sam Moseley & Rhys York
Co-founders Grain & Frame
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"As well as providing funds, the Juice team has given me invaluable guidance on navigating the digital marketing ecosystem."

Katy Cottam
Luna Daily Founder & CEO

Fully flexible

Whether for working capital, marketing or inventory, withdraw funds when you need.

Long-term certainty

Peace of mind with a revolving credit facility that never expires.
Pay for what you use – no hidden fees.

Fully informed

Funds plus Insights – Make the right growth decisions with our insights tool.

What our clients say

From e-commerce to hospitality — here's what UK SME founders say.

"We needed something flexible that matched the rhythm of e-commerce. Working with Juice Finance gave us exactly that. The revolving credit facility allowed us to draw down capital for inventory when we needed it and repay as revenue came in. That flexibility dramatically improved cash flow management, enabling us to invest more confidently in inventory without stalling growth."

Founder

"We got great support from the Juice team to navigate and now we're in a really strong position to grow in the future"

Co-founders Grain & Frame

"Juice has been a game-changer for us, providing the flexible funding and support needed to confidently expand into new markets"

Co-founder and the MD of Equi London

Smart Growth Capital™ — funding designed for how your business actually works, with no expiry, no surprises, and no guesswork.

Apply now

Connect your accounts

Seamlessly link your financial and marketing data to our AI-enhanced platform, crafted to streamline your decision-making process and help your business thrive

Get funded

See your marketing insights

Gain powerful insights into your marketing efforts with our expert-driven analytics, designed to propel your e-commerce success.

Get funded

Get a customised offer

Secure a customised funding offer within 24 hours, designed to empower your business's unique journey toward growth.

Get funded

Access funds on demand

Tap into flexible funding on demand, enabling you to swiftly adapt and scale your operations whenever opportunities arise.

Get funded

"Excellent service from the entire team at Juice. Easily broke down the terms of the RCL and advised on how best to leverage. The platform is super easy to use and you get the funds within 24 hours.

Trustpilot review, Juice customer, 2026

"We've been using Juice as a lending facility for the past nine months and the experience has been exceptional. They're flexible, helpful and consistently efficient, which is exactly what we need as a growing business."

Trustpilot review, Rob, 2026

Smart Growth Capital™ for profitable, confident growth

Why UK SMEs choose Juice for business loans and working capital.

Profit-first, not debt-first

We focus on sustainable growth, not pushing the biggest business loan we can.

Our Smart Growth Capital™ gives you intelligence and capital — so you can fund what actually works.

Fully transparent

Transparent pricing is how we operate, not an empty promise.

No hidden fees. Clear pricing.
See exactly what you'll pay before you commit. Repay early anytime, no penalties.

Fully flexible

Built for real UK SMEs, with funding that adapts to your business.

Draw down when you need it, and only pay for what you use. Perfect for managing seasonality, inventory, or testing new growth initiatives.

No expiry, no mandatory top-ups

Juice Flex gives you a revolving credit facility with no expiry date. Draw, repay, and your full balance is ready to use again, for as long as your business needs it.

It fits your business rhythm, not a rigid repayment schedule, giving you the confidence to grow sustainably.

Fast, yet responsible

Get a decision typically within 24 hours, not weeks.


We move quickly without cutting corners on affordability or suitability.

Want to find out more about how much you could access?

Check out our calculator and see your total potential funding over 24 months.

Find out more