Bricks and mortar businesses are the lifeblood of local economies - and if you run a local cafe, bar or even pharmacy it’s likely you’re a cornerstone of the community. But behind the scenes it’s not always so bright, with the constant balancing of financial demands that comes from relying on real people and real transactions. 

Juice, featured in Entrepreneur UK, shares why smart ecommerce founders grow during downturns—by staying lean, focused, and using non-dilutive capital.

AI shopping is transforming ecommerce marketing, making clean product data and structured feeds essential for brand visibility, and Juice’s flexible ecommerce funding helps founders move fast to adapt

Juice has secured £25 million to expand its non-dilutive lending model, giving more UK founders fast, flexible access to growth capital.

On 2nd April, we hosted our second Breakfast with Juice – and once again, it was a hit! We were buzzing from the feedback we received from those who joined us. Every attendee was a founder of a D2C brand, all from different sectors, each bringing their own set of questions, ideas, and current business challenges.

Juice has been recognised by Sifted as one of the 100 fastest-growing startups in the UK and Ireland. In this post, we reflect on what this milestone means for our team, our partners, and the digital-first businesses we support. Learn why flexible, data-driven funding is helping founders scale sustainably—and see who else made the Sifted 100 leaderboard.