Juice Named One of Europe’s Fastest-Growing Startups for 2025

A Milestone Worth Sharing

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Big news worth celebrating: Juice has been ranked #239 on the Sifted 250 Leaderboard, recognising the fastest-growing startups in Europe for 2025.

Growth is never easy, especially in a market where funding is tighter and competition sharper than ever. Being named among Europe’s top 250 is not just about pace; it’s about building sustainably, with focus and intent. It reflects the strength of our team, the trust of our partners, and the belief shared by every founder we’ve supported along the way.

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The Sifted 250, published by Sifted, highlights startups that have shown real traction, resilience, and innovation, qualities that define what we call Smart Growth Capital. At Juice, that idea runs through everything we do, from helping businesses find balance between growth and control to ensuring access to capital never means sacrificing ownership.

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It’s the same principle behind our stories on turning borrowed capital into lasting growth and bootstrapping your peak season. Each milestone, campaign, and partnership has been a step toward proving that sustainable growth is possible, and scalable, even in uncertain times.

This recognition is more than a moment for Juice. It’s proof of what can happen when data, community, and purpose come together to fuel something bigger.

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What the Sifted 250 Means for Startups

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The Sifted 250 isn’t just another leaderboard. It shines a light on the companies shaping how Europe builds, founders finding new ways to grow in a market that demands both speed and discipline.

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Getting a spot on that list feels bigger than a number. It’s proof that building sustainably still wins. Over the last year, access to capital has tightened, customers have become more selective, and every decision counts twice as much. The startups that make it through are the ones that grow with intent, not impulse.

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For us, that’s what this recognition really represents. Juice was built on the idea that growth doesn’t have to mean giving up control. We’ve focused on helping founders fund their next move without losing their footing, creating space for smarter, steadier progress.

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Across Europe, that mindset is taking hold. Whether it’s a fintech scaling responsibly or a retail brand managing its peaks with care, sustainable growth is becoming the new measure of success. The Sifted 250 celebrates that shift, and we’re proud to be part of the group proving it works.

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The Real Drivers Behind Juice’s Growth

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Behind every growth story are the people and principles that make it possible. For Juice, that growth has come from staying true to a few simple ideas.

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The first is focus. Every product, partnership, and campaign is built to solve real problems for founders, not to chase trends. That is why the team invests heavily in understanding how businesses operate, how they think about cash flow, and what keeps them from scaling with confidence.

The second is community. Growth rarely happens alone. Much of Juice’s momentum has come through collaboration, shared learning, and word of mouth. Our Referral Programme has helped extend that network, connecting founders who share insights, experience, and opportunities to grow together.

The third is culture. Sustainable growth only works when the team behind it feels empowered to think differently. Inclusivity, trust, and flexibility remain central to how Juice operates, reflected in the way leaders and teams find alignment between work and life, something we explored in here.

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Growth is not a straight line. It is a series of decisions, each one guided by the people you work with and the purpose you build around. Those are the choices that have defined Juice and will continue to shape what comes next.

Being named one of Europe’s fastest-growing startups is a moment to pause and take it in. But more than anything, it’s a reminder of what got us here.

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Growth at Juice has always been a team sport. Every campaign, partnership, and funding milestone has been shaped by the people who believed in what we’re building — from the founders we back to the partners who open doors and the team who make it happen every day.

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We’re proud of how far we’ve come, but even more excited about what’s ahead. There’s still so much to build: new tools to help founders access capital faster, more ways to connect businesses through our growing community, and even bigger opportunities to show that finance can be simple, fair, and built for people.

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To everyone who has been part of the journey — thank you. You’ve helped us prove that smart, sustainable growth doesn’t just stand out. It lasts!

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