E-commerce Funding Resources

Explore our articles and guides on funding, cash flow, and working capital.

A duck floating on a mug which reads I got the Juice
Partnered with and featured in:

Built for UK SMEs who want clarity and control

Funding designed for the how businesses actually operate

Transparent pricing

No hidden fees, no compounding interest traps.

Flexibility

Repayment plans that sync with your revenue.

Speed

Decision in minutes, funds within 24 hours.

Responsible lending

We grow with you, sustainably and ethically.

How can we help you today?

I need to fix a cash flow gap

Latest Resources

Read our e-commerce funding articles and guides

Finance
Is bootstrapping your peak season killing your growth?
Do you ever feel like you’ve missed out on growth opportunities due to lack of upfront capital? You’re not alone. But capital shouldn’t be a blocker. While bootstrapping is commendable, shifting your view of capital can help your business to thrive, as oppose to being a potential blocker.
Finance
A Complete Guide to Government-Backed Business Loans for UK SMEs
Understand government-backed business loan schemes available to UK SMEs. Compare eligibility, benefits, and risks, and learn how these programmes differ from private lending options.
Finance
Responsible Borrowing: What UK SMEs Need to Know
A practical guide to responsible borrowing for UK SMEs. Learn how to assess affordability, compare funding costs, manage cash flow risk, and choose the right business loan with confidence
Finance
Alternative Business Loans: Flexible Funding for UK SMEs
Explore alternative business loans in the UK. Compare flexible funding options for SMEs, understand costs, eligibility, and how fintech lenders offer faster, more adaptable capital than traditional banks.

Frequently asked questions about Juice and UK business loans

A revolving credit facility is ideal for inventory because it mirrors your sales cycle. You can draw funds to pay suppliers for bulk orders or peak-season stock, and then repay the facility as those goods are sold. Unlike a fixed loan, you only pay interest on the capital tied up in stock at any given time, making it a cost-effective way to avoid stock-outs. Once repaid you can draw down again as needed without the need for reapplying, making it an efficient choice of funding.

While merchant cash advances are fast, they take a fixed percentage of your daily sales, which can squeeze your margins during high-growth periods. A revolving credit facility gives you a set credit limit and more control; you decide when to draw funds and how much to repay, without the lender "dipping into" your daily revenue.

Yes. Many of our clients use their revolving credit facility as an "ads budget buffer." When you have a high-performing campaign, you can instantly draw down working capital to increase your daily spend and capture more customers. You then repay the facility once the sales from that campaign hit your bank account. A revolving credit facility also enables you to capitalise on opportunities as they arise, without the need for expensive emergency funding.

We don't need stacks of paperwork. Because we're built for e-commerce, we simply connect to your store and your accounting software via secure APIs. This allows us to assess your real-time sales performance and offer a decision – and funding – often within 24–48 hours.
Connecting your data also gives you access to Juice Insights, providing you with actionable signals to make informed financing decisions - that’s Smart Growth CapitalTM.

We require security in one of two ways:

  • Business Security: A first-ranking debenture over the company’s assets. This is a standard document filed at Companies House that gives us security over your business’s assets (like stock or equipment) but does not involve your personal property.
  • Personal Security: If a debenture is not suitable for your business structure, we may require a Personal Guarantee (PG) from the directors.

    We’ll always be transparent about which option fits your application best before you commit.

E-Commerce Funding For How You Operate

Borrow £50K-£1M with flexible repayments over 24 months. From stocking up on inventory to scaling your marketing,our flexible funding ensures you have the capital seize opportunities as they arise. Apply now with no obligation or impact to your credit score.