E-commerce Funding Resources

Explore our articles and guides on funding, cash flow, and working capital.

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No hidden fees, no compounding interest traps.

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Repayment plans that sync with your revenue.

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Latest Resources

Read our e-commerce funding articles and guides

Finance
Marketing Budget for Scaling: A Guide for E-commerce Businesses
How UK SMEs can structure a marketing budget for scaling. Fund paid ads and growth campaigns using flexible working capital aligned with revenue cycles.
Finance
Inventory Financing for SMEs
Inventory financing for UK SMEs explained. Understand how revolving credit facilities and working capital loans support stock purchases before peak trading.
Finance
Amazon FBA Funding Guide: Finance Your Inventory Without Diluting Equity
Discover e-commerce funding options designed for Amazon FBA sellers. Learn how to finance inventory without giving up equity.
Finance
Funding Options for Shopify, Amazon and Etsy Sellers
Explore flexible e-commerce funding options for UK sellers. Learn how to manage cash flow, fund inventory, and scale on Shopify, Amazon, and Etsy.
Finance
Shopify Capital Alternative: Why UK Merchants Choose Flexible Funding
Looking for a Shopify Capital alternative in the UK? Discover flexible revolving credit facilities designed for inventory, marketing and seasonal growth without restrictive terms.
Finance
Best Funding Options for UK E-commerce Businesses in 2026
Explore the best funding options for UK e-commerce stores in 2025. Compare revolving credit facilities, term loans and revenue-based finance to fund inventory, marketing and growth.
Finance
Revolving Credit Facility vs Business Overdraft: Which Suits UK SMEs Best?
Outgrowing your business overdraft, or simply exploring funding options? Compare revolving credit facilities vs overdrafts for SMEs — how they work, when to use each, and which structure gives you more control over working capital and growth.
Finance
What Can You Use a Revolving Credit Facility For?
Discover practical ways UK SMEs use revolving credit facilities – from managing cash flow gaps to funding inventory and bridging delayed payments.
Finance
5 Signs Your Business Needs a Working Capital Facility
Profitable but cash-tight? Learn the 5 signs your SME needs a working capital facility, from funding growth to managing delayed payments. Explore flexible options here.

Frequently asked questions about Juice and UK business loans

A revolving credit facility is ideal for inventory because it mirrors your sales cycle. You can draw funds to pay suppliers for bulk orders or peak-season stock, and then repay the facility as those goods are sold. Unlike a fixed loan, you only pay interest on the capital tied up in stock at any given time, making it a cost-effective way to avoid stock-outs. Once repaid you can draw down again as needed without the need for reapplying, making it an efficient choice of funding.

While merchant cash advances are fast, they take a fixed percentage of your daily sales, which can squeeze your margins during high-growth periods. A revolving credit facility gives you a set credit limit and more control; you decide when to draw funds and how much to repay, without the lender "dipping into" your daily revenue.

Yes. Many of our clients use their revolving credit facility as an "ads budget buffer." When you have a high-performing campaign, you can instantly draw down working capital to increase your daily spend and capture more customers. You then repay the facility once the sales from that campaign hit your bank account. A revolving credit facility also enables you to capitalise on opportunities as they arise, without the need for expensive emergency funding.

We don't need stacks of paperwork. Because we're built for e-commerce, we simply connect to your store and your accounting software via secure APIs. This allows us to assess your real-time sales performance and offer a decision – and funding – often within 24–48 hours.
Connecting your data also gives you access to Juice Insights, providing you with actionable signals to make informed financing decisions - that’s Smart Growth CapitalTM.

We require security in one of two ways:

  • Business Security: A first-ranking debenture over the company’s assets. This is a standard document filed at Companies House that gives us security over your business’s assets (like stock or equipment) but does not involve your personal property.
  • Personal Security: If a debenture is not suitable for your business structure, we may require a Personal Guarantee (PG) from the directors.

    We’ll always be transparent about which option fits your application best before you commit.

E-Commerce Funding For How You Operate

Borrow £50K-£1M with flexible repayments over 24 months. From stocking up on inventory to scaling your marketing,our flexible funding ensures you have the capital seize opportunities as they arise. Apply now with no obligation or impact to your credit score.