Juice Raises £25M to Support UK SME Growth
This fresh funding comes from investors Aern Capital and Falco Capital, backed by Paragon Bank. Thousands of UK founders can now access flexible funding without losing ownership of their business. Juice provides capital tailored exactly to what businesses need, with no hidden fees or extra complexity. This raise means more UK founders can create jobs, launch new products, and build stronger businesses. It's about giving founders the control, clarity, and support to grow on their terms.
Here’s why this announcement is great news for SME founders across the UK.
Closing the £22 Billion Gap for SMEs
Small and medium-sized businesses keep the UK economy strong and growing. But these businesses face a big problem. Right now, UK SMEs have a funding gap of about £22 billion. Over half of these businesses no longer borrow from high-street banks. Traditional loans are slow, complex, and often require personal guarantees or assets.
Juice was built to fix this. The £25 million raised will go straight into helping SMEs grow. This funding will help founders pay for stock, boost sales, and keep their businesses strong. It's simple, fast, and fair funding. Exactly what SMEs need but rarely get.
This raise helps close the gap, so founders can focus on their business rather than worrying about money.
Why Investors Believe in Juice
Investors see Juice as different from other lenders. Juice uses data and tech to provide SMEs with exactly the funding they need. Founders don’t have to give away shares or worry about hidden terms. They get flexible credit, clear pricing, and quick access to money.
Katherine Chan, CEO of Juice, said:
"This funding round represents a critical step for Juice. Our mission is to give SME founders not just capital, but the actionable insights and flexibility they need to grow their businesses sustainably. Thanks to our partners at Paragon Bank, Aern Capital, and Falco Capital, we’re positioned to improve the way UK SMEs access finance—providing speed, transparency, and genuine founder-focused solutions. With this funding, Juice has an exciting future ahead of it, as it takes one step closer to becoming one of the largest SME funders in the UK, empowering thousands of founders with the capital and confidence to achieve their ambitions.”
Aern Capital and Falco Capital chose Juice for these reasons. Paragon Bank also backed Juice because our approach supports real UK businesses and helps the economy grow.
Investors back Juice because they know SME founders need funding that works for them, not against them.
What This Means for Juice and for Founders
This funding round marks a major step in Juice’s growth. It puts us on track to reach a £100 million loan book and £25 million in annual turnover by 2028.
But this isn’t just about hitting big numbers.
We plan to bring our funding model to more founders, beyond just e-commerce and digital brands. Many SMEs still lack access to fair, flexible finance. We want to change that.
As we grow, so will our product. We’re building tools that give founders better insights and more control. Every part of the experience—from applying to drawing down—will stay fast, clear, and built around what businesses actually need.
Juice exists to give founders capital and confidence. This raise helps us do both, at scale.
This funding round is more than a milestone for Juice. It’s a signal to the market, and to every founder we serve, that better funding is possible. With strong backing from our investors and partners, we’re doubling down on what we do best: helping UK SMEs grow without giving up control.
We’re just getting started.
See how Juice can support your business.
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