The trusted way to fund your
business

Lock in the capital and confidence to achieve your growth ambitions

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Reviewed: Excellent 4.6 out of 5
As Featured In:

Funding that gives you the confidence to grow your business through our Smart Growth Capital™

Overcome short term hurdles to achieve long term success

Fully flexible

Whether for marketing or inventory, withdraw funds when you need.

Long-term certainty

Peace of mind with a 2 year credit line.
Pay for what you use – no hidden fees.

Fully Informed

Funds plus Insights – Make the right growth decisions with our insights tool.

Overcoming
‍short-term hurdles  
to achieve
‍long-term growth together

Get funded
+

"Juice has been a game-changer for us, providing the flexible funding and support needed to confidently expand into new markets"

Rosie Speight
Co-founder and the MD of Equi London
+

"We got great support from the Juice team to navigate and now we're in a really strong position to grow in the future"

Sam Moseley & Rhys York
Co-founders Grain & Frame
+

"As well as providing funds, the Juice team has given me invaluable guidance on navigating the digital marketing ecosystem."

Katy Cottam
Luna Daily Founder & CEO

Connect your accounts

Seamlessly link your financial and marketing data to our AI-enhanced platform, crafted to streamline your decision-making process and help your business thrive

Get funded

See your marketing insights

Gain powerful insights into your marketing efforts with our expert-driven analytics, designed to propel your e-commerce success.

Get funded

Get a customised offer

Within 48 hours, secure a customised funding offer designed to empower your business's unique journey toward growth.

Get funded

Access funds on demand

Tap into flexible funding on demand, enabling you to swiftly adapt and scale your operations whenever opportunities arise.

Get funded

We’re building the fresh alternative to funding. The Juice community

We're crafting a vibrant community at Juice, dedicated to empowering ambitious founders with the knowledge to make strategic, well-informed decisions.

From the heart of Soho, you become part of a community

Juice is not just a funding solution, we are a network of founders and experts on a mission to transform you short-term challenges to long-term success

A trusted alternative to equity. We’re empowering ambitious founders to make informed and considered decisions

Collaborative Growth

With you every step of the way. And every step after that.

Ecommerce Expertise

Our team is highly trained, e-commerce is what we know best.

Trusted & Transparent

Our team is dedicated to your long-term success.
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Ideal for your digital business

Based in the UK
Turning over £20k monthly
Digital first

Access the right kind of capital as your business grows

Juice Booster

The most trusted, smart credit line offering unmatched flexibility for your business.
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Juice Insights

A free tool offering detailed insights into your eCommerce store's profitability.
Get insights

Informed decisions are better decisions: Juice up your growth with added Insights

Get started

Transparent, flexible funding in 24 hours

Long-term revolving credit facility. Once approved your credit line is there 24/7 - draw, repay and redraw without needing to reapply.

Apply now
Find out more
Reviewed: Excellent 4.6 out of 5

No hidden fees

No equity, no dilution

Smart Growth Capital™ is flexible, data-informed funding that helps UK SMEs grow sustainably, without giving up equity or control.

Juice Flex

Your flexible revolving credit facility.

For UK SMEs that want ongoing access to working capital.

  • Credit limits from £50K–£1M
  • Draw down through your dashboard when you need to
  • Pay interest only on what you use
  • Repay early, no penalties
Apply now

Juice Insights

Real-time insights, smarter lending.

Actionable insights to make informed financing decisions.

  • Cash runway forecast
  • Anomaly transaction radar
  • Transaction insights
  • Translating core metrics into strategic opportunities
Find out more

Clarity. Confidence. Control.

Most business loans focus on how much you can borrow. Smart Growth CapitalTM focuses on growing sustainably.

Clarity

See your cash flow gaps before they happen with our smart forecasting tools. Know exactly where you stand.

Confidence

Plan your growth with funding that is ready when you are. Secure inventory and other opportunities without hesitation.

Control

Take control of your finances with flexible repayment terms designed for SMEs. Pay as you grow.
Featured in and partnered with:

Connect your accounts

Seamlessly link your financial and marketing data to our AI-enhanced platform, crafted to streamline your decision-making process and help your business thrive

Get funded

See your marketing insights

Gain powerful insights into your marketing efforts with our expert-driven analytics, designed to propel your e-commerce success.

Get funded

Get a customised offer

Within 48 hours, secure a customised funding offer designed to empower your business's unique journey toward growth.

Get funded

Access funds on demand

Tap into flexible funding on demand, enabling you to swiftly adapt and scale your operations whenever opportunities arise.

Get funded

From the heart of London, you become part of a community

Juice are not just lenders — we're partners in your growth. Every funding decision we make is backed by real people who care about helping UK businesses thrive, not just accessing capital.

Our commitment to you:
‍✓ No jargon - clear, honest communication
✓ Fast decisions
✓ Flexible funding that adapts to your business growth
✓ Free Insights to help you make smarter decisions

Find out more

Smart capital, smarter decisions

Smart funding decisions start with the right information. Explore our latest guides, articles, and success stories to help you make informed funding decisions for your business.

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Business Loans for E-Commerce and Online Retailers in the UK
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A Complete Guide to Government-Backed Business Loans for UK SMEs
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Business Loans for E-Commerce and Online Retailers in the UK
Discover the best business loans for UK e-commerce and online retailers. Learn how to fund inventory, marketing campaigns, and peak season growth without harming cash flow.
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Responsible Borrowing: What UK SMEs Need to Know
A practical guide to responsible borrowing for UK SMEs. Learn how to assess affordability, compare funding costs, manage cash flow risk, and choose the right business loan with confidence
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Alternative Business Loans: Flexible Funding for UK SMEs
Explore alternative business loans in the UK. Compare flexible funding options for SMEs, understand costs, eligibility, and how fintech lenders offer faster, more adaptable capital than traditional banks.
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Frequently asked questions about Juice and UK business loans

Juice offers Smart Growth Capital™ – a combination of flexible funding and real-time insights.

Our flagship product is Juice Flex, a revolving credit facility (£50K–£1M) that provides UK SMEs with an on-demand line of credit, allowing you to draw down funds instantly and pay interest only on what you use. To help you borrow smarter, it is powered by Juice Insights, our AI growth copilot. By analysing your real-time data, Juice Insights provides cash runway forecasts and financial health scores, ensuring you have the clarity to draw from your Flex facility at the most strategic moments for working capital, inventory, marketing, or seasonal scaling.

A revolving credit facility gives your business a pre-approved limit that you can draw from, repay as your cash flow allows, and redraw as often as you need without needing a new application. Unlike a traditional loan where the capital is gone once spent, your available balance resets every time you make a repayment—giving you a permanent safety net to manage inventory, bridge invoice gaps, or seize new opportunities the moment they arise. The best part - you only pay interest on what you use.

You can use Juice funding for most working capital needs, including stock, marketing, supplier payments, and short‑term cash flow gaps. We’ll always encourage you to fund what works – using your data and our Insights to avoid unnecessary borrowing.

If you are a UK SME with regular revenue and you’re looking for flexible business funding rather than a long, complex bank process, Juice may be a good fit. We’ll always be upfront if we’re not the right option, giving you an explanation and a path forward. Get in contact today or apply on our platform to see if you are eligible.

Once you apply through our online and connect your information, we typically give a decision in 24 hours. If approved and you accept your offer, funds can be available shortly after, depending on your bank and drawdown choice. We’ll never promise “instant approval” – but we do move quickly and clearly.

Regardless of your ambitions and facility size, we’ll support you through the entire process and get you funded as efficiently and quickly as possible.

Unlock your line of credit

Connect your data securely, see your customised amount, and repayment options before you commit. With Smart Growth Capital™ you get the Insights to plan your next move and the flexible capital to fund it.


No impact to your credit score. No obligation.

Apply for funding
Talk to the team

Your data is secure

No hidden fees