The trusted way to fund your
business

Lock in the capital and confidence to achieve your growth ambitions

As Featured In:

Funding that gives you the confidence to grow your business through our Smart Growth Capital™

Overcome short term hurdles to achieve long term success

Fully flexible

Whether for working capital, marketing or inventory, withdraw funds when you need.

Long-term certainty

Peace of mind with a revolving credit facility that never expires.
Pay for what you use – no hidden fees.

Fully informed

Funds plus Insights – Make the right growth decisions with our insights tool.

Smart Growth Capital™ — funding designed for how your business actually works, with no expiry, no surprises, and no guesswork.

Apply now
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"Juice has been a game-changer for us, providing the flexible funding and support needed to confidently expand into new markets"

Rosie Speight
Co-founder and the MD of Equi London
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"We got great support from the Juice team to navigate and now we're in a really strong position to grow in the future"

Sam Moseley & Rhys York
Co-founders Grain & Frame
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"As well as providing funds, the Juice team has given me invaluable guidance on navigating the digital marketing ecosystem."

Katy Cottam
Luna Daily Founder & CEO

Connect your accounts

Seamlessly link your financial and marketing data to our AI-enhanced platform, crafted to streamline your decision-making process and help your business thrive

Get funded

See your marketing insights

Gain powerful insights into your marketing efforts with our expert-driven analytics, designed to propel your e-commerce success.

Get funded

Get a customised offer

Secure a customised funding offer within 24 hours, designed to empower your business's unique journey toward growth.

Get funded

Access funds on demand

Tap into flexible funding on demand, enabling you to swiftly adapt and scale your operations whenever opportunities arise.

Get funded

We’re building the fresh alternative to funding. The Juice community

We're crafting a vibrant community at Juice, dedicated to empowering ambitious founders with the knowledge to make strategic, well-informed decisions.

From the heart of London, you become part of a community

Juice is not just a funding solution, we are a network of founders and experts on a mission to transform you short-term challenges to long-term success

A trusted alternative to equity. We’re empowering ambitious SMEs to make informed and considered decisions

Collaborative Growth

With you every step of the way. And every step after that.

Insight-led

Juice Insights helps you understand your metrics, to support informed decisions.

Trusted & Transparent

Our team is dedicated to your long-term success.

Ideal for your SME

Based in the UK
Turning over £20k monthly
Funding for working capital, marketing or inventory

Access the right kind of capital as your business grows

Juice Flex

The most trusted, smart credit line offering unmatched flexibility for your business.
Get funded

Juice Insights

A free tool offering detailed insights into your cash flow and transaction patterns.
Get Insights

Informed decisions are better decisions. See the impact of your decisions with Juice Insights.

Smart Growth Capital™ is flexible, data-informed funding that helps UK SMEs grow sustainably, without giving up equity or control.

Juice Flex

Your flexible revolving credit facility.

For UK SMEs that want ongoing access to working capital.

  • Credit limits from £50K–£1M
    No expiry, no mandatory top-ups
  • No debenture under £150k
  • Draw down through your dashboard when you need to
  • Pay interest only on what you use
  • Repay early, no penalties
Apply now

Juice Insights

Real-time insights, smarter lending.

Actionable insights to make informed financing decisions.

  • Cash runway forecast
  • Anomaly transaction radar
  • Transaction insights
  • Translating core metrics into strategic opportunities

Clarity. Confidence. Control.

Most business loans focus on how much you can borrow. Smart Growth CapitalTM focuses on growing sustainably.

Clarity

See your cash flow gaps before they happen with our smart forecasting tools. Know exactly where you stand.

Confidence

Plan your growth with funding that is ready when you are. Secure inventory and other opportunities without hesitation.

Control

Take control of your finances with flexible repayment terms designed for SMEs. Pay as you grow.
Featured in and partnered with:

Connect your accounts

Seamlessly link your financial and marketing data to our AI-enhanced platform, crafted to streamline your decision-making process and help your business thrive

Get funded

See your marketing insights

Gain powerful insights into your marketing efforts with our expert-driven analytics, designed to propel your e-commerce success.

Get funded

Get a customised offer

Secure a customised funding offer within 24 hours, designed to empower your business's unique journey toward growth.

Get funded

Access funds on demand

Tap into flexible funding on demand, enabling you to swiftly adapt and scale your operations whenever opportunities arise.

Get funded

From the heart of London, you become part of a community

Juice are not just lenders — we're partners in your growth. Every funding decision we make is backed by real people who care about helping UK businesses thrive, not just accessing capital.

Our commitment to you:
✓ No jargon - clear, honest communication
✓ Fast decisions
✓ Flexible funding that adapts to your business growth
✓ Free Insights to help you make smarter decisions

Find out more

Smart capital, smarter decisions

Smart funding decisions start with the right information. Explore our latest guides, articles, and success stories to help you make informed funding decisions for your business.

Finance
Non-dilutive funding vs venture debt: what's the difference?
Is venture debt really non-dilutive? The warrant problem, eligibility differences, and when a revolving credit facility tends to be a better fit for UK SMEs.
Finance
Grants vs debt vs equity: the 3 ways UK SMEs get capital
UK SMEs raise capital in different ways, including through grants, debt, and equity.
Finance
What is non-dilutive funding? A plain-English guide for UK founders
Non-dilutive funding for UK SMEs explained: revolving credit, term loans, asset finance and grants. Which fits which business stage, and how to choose.
Finance
Debt vs equity financing: which is right for your business stage?
Debt vs equity financing: what each option really costs a UK SME.
Finance
How to Switch from a Merchant Cash Advance to Revolving Credit
Many UK businesses outgrow MCAs. This guide covers the exact steps to transition to revolving credit, including timing, stacking clauses, and what lenders look for.
Finance
MCA vs Revolving Credit: Which Ends Up Cheaper for Your Business?
Compare the real cost of a merchant cash advance against revolving credit using worked examples. See which product is cheaper for UK SMEs in practice.
Finance
Alternatives to Merchant Cash Advances for UK Businesses in 2026
Exploring the most practical merchant cash advance alternatives for UK SMEs, including revolving credit, term loans, invoice finance, and overdrafts.
Finance
What Is Debt Financing? A Plain-English Guide for UK Business Owners
Debt financing lets UK businesses raise capital by borrowing rather than selling equity. This guide explains what it is, how the main types work, and how to choose the right structure for your business.
Finance
How to Get a Business Loan in the UK: A Step-by-Step Guide for SMEs (2026)
A step-by-step guide to getting a business loan in the UK — what lenders look at, how to choose the right type, and how to apply with the best chance of approval.
Finance
Why Your Bank Keeps Saying No to Business Loans (And What to Do Instead)
Your bank keeps saying no. Here’s why it happens, what banks miss about your business, and what to do next — from an alternative lender’s perspective.
Finance
Types of Business Finance in the UK: A Plain-English Guide for SME Owners
What types of business finance are available to UK SMEs? A plain-English guide covering every major option — revolving credit, term loans, invoice finance, asset finance, and government schemes — with a decision framework to help you choose.
Finance
Business Line of Credit UK: Rates, Requirements and How to Apply
Everything UK businesses need to know about getting a business line of credit: typical rates, eligibility criteria, application process, and what to expect from specialist lenders.
Team
We Challenged Our Sales Team to Be as Flexible as Juice Flex. Here is What Happened.
The Juice sales team tried yoga to test their flexibility against Juice Flex. Spoiler: they lost. Find out what makes Juice Flex a flexible revolving credit facility, with no expiry, no mandatory top-ups, and right-sized security to fit your business.
Finance
How to Manage Cash Flow When Your Business Carries Lots of Stock
How to manage cash flow when your business carries lots of stock — practical strategies for UK retailers, wholesalers, and e-commerce brands.
Finance
Advantages and Disadvantages of Stock Finance
The honest pros and cons of stock finance for UK businesses — what it does well, where it falls short, and when a revolving credit facility makes more sense.
Finance
Shopify Funding UK: Alternatives and Options for UK Shopify Sellers
Finance
Revenue-Based Finance vs Revolving Credit: Which Is Right for Your Business?
A clear comparison of revenue-based finance and revolving credit for UK SMEs — how each works, what it costs, and which suits your business model.
Finance
What Is Stock Finance?
Stock finance explained for UK SMEs — what it is, how it works, the costs involved, and whether a revolving credit facility suits your business.
Finance
The True Cost of Inventory Financing: Factor Rates and What to Compare
Factor rates and total repayment cost explained for UK businesses. Learn how to compare the real cost of inventory financing options before you commit.
Finance
What You Need to Qualify for Inventory Funding
Wondering if you qualify for inventory funding? Here is what UK lenders actually assess — revenue, trading history, sector, and financial data — and how to prepare.
Finance
Inventory Financing Options Compared
Comparing inventory financing options for UK businesses. See how revolving credit, term loans, merchant cash advances, and supplier credit differ — and which suits your stock cycle.
Finance
Merchant Cash Advance vs Revolving Credit: A UK Comparison
Compare merchant cash advances and revolving credit facilities for UK SMEs. See costs, cash flow impact, speed, and eligibility to decide which fits.
Finance
The True Cost of a Merchant Cash Advance: Factor Rates Explained
Compare merchant cash advances and revolving credit facilities for UK SMEs. See costs, cash flow impact, speed, and eligibility to decide which fits.
Finance
Merchant Cash Advance Explained: How It Works for UK Businesses
Compare merchant cash advances and revolving credit facilities for UK SMEs. See costs, cash flow impact, speed, and eligibility to decide which fits.
Team
Getting Our Hands Dirty at Borough Market
The Juice team volunteered with Plan Zheroes at Borough Market, sorting surplus food for local charities and food banks. Here's what we learned about food waste and giving back.
Case studies
Funding Confident Growth: How Merwave Scaled With Juice
How haircare brand Merwave used a revolving credit facility from Juice with no expiry to fund inventory, manage cash flow, and secure a major retail partnership.
Press Releases
Juice Partners With the NACFB: What This Means for Brokers
Juice joins the NACFB. Brokers can now refer UK SME clients to Smart Growth Capital with 24 hour approvals, transparent pricing, and a personalised referral page
Finance
How to Fund an E-Commerce Business: 5 Proven Strategies
Discover 5 proven e-commerce funding strategies for UK founders. Compare Revolving Credit Facilities, Revenue-Based Finance, and more in our Business Loans UK Guide.
Finance
The Ultimate Business Loans UK Guide: Flexible Funding for SMEs
Discover the complete Business Loans UK Guide. Learn about working capital loans, revolving credit facilities, and flexible funding to grow your SME.
Finance
Small Business Loan Calculator: Work Out Your Repayments
Compare traditional bank loans with alternative lenders like Juice. Discover differences in speed, flexibility, requirements, and application processes to find the best funding option for your business
Finance
Fast Business Loans: Get Approval in 24 Hours
Compare traditional bank loans with alternative lenders like Juice. Understand speed, requirements, and flexibility to fund your UK SME growth with confidence
Finance
How to Get a Small Business Loan Without a Bank
Banks are not the only option. Our guide shows UK SMEs how to get flexible, fast business loans from alternative lenders. Read on to find the right funding.
Finance
What do lenders look at when assessing a revolving credit application?
Understanding what lenders look for when assessing a revolving credit application can make a real difference to your chances of approval, and to the size of the facility you're offered.
Finance
Rejected for a business loan? Why a revolving credit facility might still be an option
Being turned down for business finance is discouraging, especially when you know your business is sound and the capital you're seeking would genuinely help it grow. But a rejection from a high-stre...
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What information do you need to apply for a revolving credit facility?
One of the biggest anxieties about applying for business finance is the paperwork. Traditionally, applying for a credit facility meant gathering months of bank statements, digging out management ac...
Finance
A worked example: how a UK SME used a £150,000 revolving credit facility
Worked examples cut through the theory in a way that definitions and comparisons cannot. If you are evaluating whether a revolving credit facility is the right product for your business, seeing a c...
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Why UK SMEs are moving away from business overdrafts
The business overdraft has been a staple of UK business banking for generations. It’s familiar, straightforward, and for smaller businesses with modest working capital needs, it does a job.
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Revolving credit vs business overdraft: which is right for your business?
Two of the most common working capital tools for UK SMEs share a similar structure: you agree a limit, draw what you need, and repay when your cash flow allows. But a business overdraft and a revol...
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Overdraft vs revolving credit: which costs less for UK SMEs?
When businesses compare an overdraft to a revolving credit facility, the interest rate is usually the first thing they look at. But it’s rarely the whole picture. The true cost of a working capital...
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What is a business overdraft? And is it still worth it in 2026?
If you’ve ever had a business bank account, you’ve almost certainly been offered a business overdraft. It’s one of the oldest and most familiar forms of business finance, and for good reason. When ...
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Beyond the bank overdraft: better working capital options for UK SMEs
The business overdraft has been the default working capital tool for UK SMEs for decades. It’s familiar, it’s simple, and for small short-term gaps, it works. But for a growing number of UK busines...
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How is interest calculated on a revolving credit facility?
One of the most common questions from business owners evaluating revolving credit is: "How does the interest actually work?" It is a fair question, and the answer is one of the most compelling reas...
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Using a revolving credit facility for working capital: the complete guide
Working capital is the engine of every operating business. It is the cash available to pay suppliers, cover wages, manage seasonal swings, and seize short-term opportunities. Everything that keeps ...
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Draw down and repayment: how a revolving credit facility actually works
Most business finance products work the same way: you apply, you get a lump sum, you repay it in fixed monthly instalments over an agreed term. A revolving credit facility works differently, and un...
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When does a fixed-term business loan make more sense than revolving credit?
Most content from alternative lenders will tell you that revolving credit is almost always the better option. We're going to do something different and give you an honest answer.
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Moving from a business loan to revolving credit: what UK SMEs need to know
A growing number of UK SMEs that started with fixed-term business loans are now reassessing whether a revolving credit facility would serve them better. The reasons vary: fixed repayments that no l...
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Fixed-term business loan vs revolving credit: the key differences explained
If you're looking for business finance, two options you'll encounter repeatedly are fixed-term business loans and revolving credit facilities. They both put money in your business's hands, but the ...
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The hidden costs of a fixed-term business loan UK SMEs often miss
When you're comparing business finance options, it's tempting to focus on the headline interest rate. It's the number that gets promoted, the number used in comparisons, and the number most lenders...
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Pros and cons of a revolving credit facility for UK businesses
A revolving credit facility is widely regarded as one of the most flexible forms of business finance available. But "flexible" doesn't automatically mean "right for every business." Like any financ...
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Real-world examples of revolving credit in action: UK SME stories
The best way to understand revolving credit isn't through a definition. It's through examples. When you see how other businesses actually use a revolving credit facility, the mechanics click into p...
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Revolving credit facility definition: plain English for UK SME owners
If you've been exploring business finance options, you've almost certainly come across the term "revolving credit facility." It sounds technical, maybe even a little intimidating. But the concept i...
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How much does a revolving credit facility cost? A UK SME guide
The cost of a revolving credit facility is one of the most common questions business owners ask, and one of the least clearly answered by lenders. That's partly because the total cost depends on ho...
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Is a revolving credit facility right for my business? A checklist
A revolving credit facility is one of the most flexible forms of business finance available, but flexible doesn't mean universal. Before you apply, it's worth honestly assessing whether the product...
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What is a revolving credit facility? A plain-English guide for UK businesses
If you've been searching for business finance and keep seeing the term "revolving credit facility", you're not alone. It's one of those phrases that sounds more complicated than it is. This guide e...
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What is a business credit facility? Types, costs, and how to choose
"Business credit facility" is one of those umbrella terms that finance professionals use freely and business owners sometimes nod along to without being entirely sure what's being described. It cov...
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Cash flow management for seasonal UK businesses: a practical guide
Running a seasonal business is a year-round job, even when customers aren't around. The challenge isn't just the quiet months themselves. It's everything that has to happen before the busy season b...
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Funding options for seasonal UK businesses: what works and what doesn't
If you run a seasonal business in the UK, you already know the funding problem. Your revenue is concentrated into a few months. Your costs — staff, stock, rent, marketing — run year-round, and the ...
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Revolving credit for UK retailers: managing the Christmas cash flow crunch
Christmas is the most important trading period of the year for most UK retailers. It's also, paradoxically, the period that creates the greatest financial pressure — not because sales are poor, but...
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How UK hospitality businesses use revolving credit to smooth cash flow
UK hospitality businesses live and die by the season. A seaside pub in Devon, a hotel in the Lake District, a restaurant in Edinburgh's Old Town — each one generates the vast majority of its annual...
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How to bridge the quiet season without cutting your business short
Every seasonal business has a quiet period. For some it's winter. For others it's summer. For some it's a predictable eight-week window; for others it stretches across five or six months. What they...
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Revolving credit facility vs term loan: which is right for your business?
Choosing the right type of business finance isn't just about the rate. It's about finding a product that actually fits how your business operates. A revolving credit facility and a term loan both p...
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How to get a revolving credit facility in the UK: eligibility, costs, and how to apply
If you've decided a revolving credit facility is the right type of finance for your business, the next question is practical: how do you actually get one? This guide covers who qualifies, what lend...
Finance
How does a revolving credit facility work? (And is it right for your business?)
A revolving credit facility is one of the most useful financial tools available to UK businesses, and also one of the most misunderstood. The name makes it sound technical. It isn't. Once you under...
Finance
Your 2026 UK Business Loans Guide: Juice vs The Alternatives
Compare Juice with 9 UK lenders like Funding Circle, Iwoca, and Wayflyer. See why a flexible revolving credit facility is the best choice for SME growth.
Finance
Juice vs. Triffin: The Ultimate Business Loans UK Guide
Compare Juice and Triffin in our 2026 UK Business Loans Guide. Discover why flexible funding with Juice offers SMEs more control and confidence for growth.
Case studies
From Universal Credit to Six Venues: The Longbow Success Story
Discover how Longbow Venues overcame lockdown and funding barriers to scale from one pub to a thriving group with Juice's flexible Smart Growth Capital.
Finance
A Complete Guide to Government-Backed Business Loans for UK SMEs
Understand government-backed business loan schemes available to UK SMEs. Compare eligibility, benefits, and risks, and learn how these programmes differ from private lending options.
Finance
Business Loans for E-Commerce and Online Retailers in the UK
Discover the best business loans for UK e-commerce and online retailers. Learn how to fund inventory, marketing campaigns, and peak season growth without harming cash flow.
Finance
Responsible Borrowing: What UK SMEs Need to Know
A practical guide to responsible borrowing for UK SMEs. Learn how to assess affordability, compare funding costs, manage cash flow risk, and choose the right business loan with confidence
Finance
Alternative Business Loans: Flexible Funding for UK SMEs
Explore alternative business loans in the UK. Compare flexible funding options for SMEs, understand costs, eligibility, and how fintech lenders offer faster, more adaptable capital than traditional banks.
Finance
Understanding Product-Level Profitability
Understand product-level profitability with real-time insights. Learn how UK SMEs can improve margins and align funding with profitable growth decisions.
Finance
Marketing Budget for Scaling: A Guide for E-commerce Businesses
How UK SMEs can structure a marketing budget for scaling. Fund paid ads and growth campaigns using flexible working capital aligned with revenue cycles.
Finance
Inventory Financing for SMEs
Inventory financing for UK SMEs explained. Understand how revolving credit facilities and working capital loans support stock purchases before peak trading.
Finance
How to Fund Inventory for Peak Season Without Killing Cash Flow
Learn how UK SMEs can fund inventory for peak season without straining cash flow. Compare working capital loans and revolving credit facilities for stock planning.
Finance
Funding Options for Shopify, Amazon and Etsy Sellers
Explore flexible e-commerce funding options for UK sellers. Learn how to manage cash flow, fund inventory, and scale on Shopify, Amazon, and Etsy.
Finance
Best Funding Options for UK E-commerce Businesses in 2026
Compare funding options for UK e-commerce stores in 2026: revolving credit facilities, term loans, and revenue-based finance. How each works, what they cost, and how to choose for inventory, marketing and growth.
Press Releases
Juice Named Fintech Business of the Year at UK Business Awards 2026
Juice named Fintech Business of the Year 2026 for transforming business loans in the UK and modern small business funding.
Finance
Working Capital Loans UK: Types, Costs and How to Apply
Smart working capital funding for UK business owners. Revolving credit facility from £50k-£1M. Approved in 24 hours, no hidden fees. Get your quote today.
Finance
Understanding Your Working Capital Cycle
Learn to calculate and optimise your working capital cycle. Unlock tips for managing cash flow, improving collections, and funding growth with flexible options for UK businesses.
Finance
Seasonal Business Funding - How to Stock Up Without Cash Crunch
Learn 10 actionable tips for managing seasonal funding. Discover how to forecast cash flow, choose flexible funding like revolving credit, and maximise growth. Check your eligibility in 2 minutes!
Finance
How Fintech Lenders Are Changing SME Finance in the UK
How fintech lenders are changing SME finance in the UK. Transparent funding, faster decisions, and flexible working capital for growing businesses.
Finance
Business Overdraft Fees: Hidden Costs UK SMEs Miss
Access to a working capital facility shapes how UK businesses deliver, grow, and respond to change
Finance
Why UK SMEs Are Moving Away From Traditional Bank Loans
UK SMEs are shifting from rigid bank loans to flexible alternative business finance. Discover why modern businesses prioritise speed, transparency and control over traditional lending.
Finance
Late Invoices? Payroll Funding Options for UK SMEs
Late invoices can cause payroll stress. Explore UK payroll funding options, from invoice finance to flexible working capital, and keep staff paid on time.
Finance
Working Capital for E-commerce: Funding Inventory and Marketing
How e-commerce businesses manage working capital across inventory and marketing spend. Understand your cash conversion cycle, compare funding options, and build a strategy that scales.
Finance
Revolving Credit Facility vs Business Overdraft: Which Suits UK SMEs Best?
Outgrowing your business overdraft, or simply exploring funding options? Compare revolving credit facilities vs overdrafts for SMEs — how they work, when to use each, and which structure gives you more control over working capital and growth.
Finance
What Can You Use a Revolving Credit Facility For?
Discover practical ways UK SMEs use revolving credit facilities – from managing cash flow gaps to funding inventory and bridging delayed payments.
Finance
5 Signs Your Business Needs a Working Capital Facility
Profitable but cash-tight? Learn the 5 signs your SME needs a working capital facility, from funding growth to managing delayed payments. Explore flexible options here.
Finance
Working Capital Loans UK: What Brokers Need to Know About the Latest Facility Updates
Discover how expanded working capital facilities support SME clients in the UK. Learn how to present flexible, recurring funding options with up-to-date, actionable advice for brokers.
Finance
Term Loan vs Revolving Credit - Which Suits Your Business?
Term loan vs revolving credit explained for UK SMEs. Understand repayment, flexibility, and cashflow impact to choose the right funding
Press Releases
Featured in AI Journal: The Real Cost of the SME Funding Gap in the UK
Juice is featured in AI Journal discussing the SME funding gap and how business loans in the UK must evolve to support sustainable growth.
Press Releases
Featured in Global Banking & Finance: The £22bn Question Facing SME Lending
Juice was featured in Global Banking & Finance Review in an article examining the £22bn funding gap facing UK SMEs and why traditional lending models continue to fall short.
Marketing
Hidden Wins Inside Your Peak Data: How to Shape Q1 Before January Starts
Turn your peak season data into clear direction for Q1. Learn how SMEs can read customer signals and shape a stronger start to the new year.
Press Releases
Featured in EU-Startups: What SME Funding Needs to Look Like in a Digital Economy
Juice is featured in EU-Startups discussing how SME funding is evolving to support digital and ecommerce businesses across Europe.
Press Releases
Featured in Finextra: Why SME Lending Is Moving Beyond One-Size-Fits-All Loans
Juice is featured in Finextra discussing how SME lending is shifting beyond one-size-fits-all loans towards more flexible business funding.
Press Releases
Featured in The Fintech Times: Building Smarter SME Lending in the UK
Featured in The Fintech Times, Juice shares insights on business loans in the UK, SME funding challenges and sustainable growth.
Press Releases
Featured in Forbes: Rethinking Business Loans in the UK for SMEs
Juice is featured in Forbes discussing why traditional bank lending fails many SMEs and how flexible funding models support sustainable growth.
Press Releases
Featured in Entrepreneur: Why a Downturn Is the Time to Build Stronger Businesses
Juice is featured in Entrepreneur discussing why disciplined growth, flexible funding and profitability matter most for businesses during economic downturns.
Press Releases
Featured in This Is Money: Lending to Small Businesses Where Banks Can’t
Juice is featured in This Is Money discussing why many viable UK small businesses struggle to access finance and how flexible lending models are changing SME funding.
Brokers
Working Capital Made Simple: What Brokers Need to Know Now
A clear guide for brokers on Juice’s updated working capital facility and how it helps clients strengthen cash flow and secure growth.
Marketing
The December Playbook: How to Stay Top of Mind Between BFCM and Boxing Day
Keep momentum alive after BFCM. Here is how small, consistent actions help you stay top of mind through December and into Boxing Day.
Marketing
After the Rush: How to Keep BFCM Momentum Alive
Turn BFCM buyers into loyal customers. Simple steps to keep momentum strong after peak season and carry growth into the new year.
Marketing
A November Evening with Our Broker Community
Last week we hosted our broker community at The Ministry, and the evening felt exactly like we hoped it would.

Frequently asked questions about Juice and UK business loans

Juice approves most applications within 24 hours. Once approved, funds can be drawn within days. This speed is one of Juice's biggest advantages — if you spot a supplier opportunity (Black Friday stock, a wholesale vendor with a limited-time discount) or need capital urgently, Juice Flex can move fast.

The 24-hour approval is possible because our AI Growth Co-Pilot assesses your application against real-time financial data rather than just a credit score. We're looking at what your business actually does, not bureaucratic history.

Ready to get funding in 24 hours? Apply now.

Juice offers Smart Growth Capital™ – a combination of flexible funding and real-time insights.

Our flagship product is Juice Flex, a revolving credit facility (£50K–£1M) that provides UK SMEs with an on-demand line of credit, allowing you to draw down funds instantly and pay interest only on what you use.

To help you borrow smarter, it is powered by Juice Insights, our AI growth copilot. By analysing your real-time data, Juice Insights provides cash runway forecasts and financial health scores, ensuring you have the clarity to draw from your Flex facility at the most strategic moments for working capital, inventory, marketing, or seasonal scaling.

Juice offers Smart Growth Capital™ – a combination of flexible funding and real-time insights.

Our flagship product is Juice Flex, a revolving credit facility (£50K–£1M) that provides UK SMEs with an on-demand line of credit, allowing you to draw down funds instantly and pay interest only on what you use. To help you borrow smarter, it is powered by Juice Insights, our AI growth copilot. By analysing your real-time data, Juice Insights provides cash runway forecasts and financial health scores, ensuring you have the clarity to draw from your Flex facility at the most strategic moments for working capital, inventory, marketing, or seasonal scaling.

A revolving credit facility gives your business a pre-approved limit that you can draw from, repay as your cash flow allows, and redraw as often as you need without needing a new application. Unlike a traditional loan where the capital is gone once spent, your available balance resets every time you make a repayment—giving you a permanent safety net to manage inventory, bridge invoice gaps, or seize new opportunities the moment they arise. The best part - you only pay interest on what you use.

You can use Juice funding for most working capital needs, including stock, marketing, supplier payments, and short‑term cash flow gaps. We’ll always encourage you to fund what works – using your data and our Insights to avoid unnecessary borrowing.

If you are a UK SME with regular revenue and you’re looking for flexible business funding rather than a long, complex bank process, Juice may be a good fit. We’ll always be upfront if we’re not the right option, giving you an explanation and a path forward. Get in contact today or apply on our platform to see if you are eligible.

Once you apply through our online and connect your information, we typically give a decision in 24 hours. If approved and you accept your offer, funds can be available shortly after, depending on your bank and drawdown choice. We’ll never promise “instant approval” – but we do move quickly and clearly.

Regardless of your ambitions and facility size, we’ll support you through the entire process and get you funded as efficiently and quickly as possible.

Unlock your line of credit

Connect your data securely, see your customised amount, and repayment options before you commit. With Smart Growth Capital™ you get the Insights to plan your next move and the flexible capital to fund it.


No impact to your credit score. No obligation.

Your data is secure

No hidden fees