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Funding that fits the size of your business

Welcome to Juice.

Let's get your business funded.

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Trusted by 100+ UK businesses ready to grow:

Funding that gives you the confidence to grow your business through our Smart Growth Capital™

Overcome short term hurdles to achieve long term success

Fully flexible

Whether for working capital, marketing or inventory, withdraw funds when you need.

Long-term certainty

Peace of mind with a revolving credit facility that never expires.
Pay for what you use – no hidden fees.

Fully informed

Funds plus Insights – Make the right growth decisions with our insights tool.

Access the right kind of capital as your business grows

Juice Flex

£150k to £1M, no fixed expiry, and repayment terms up to 24 months.
Try Juice Flex

Juice

Borrow £5k to £150k get a decision in 24 hours, and only pay for what you use
Try Juice Now

Smart Growth Capital™ — funding designed for how your business actually works, with no expiry, no surprises, and no guesswork.

Apply now
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"Juice has been a game-changer for us, providing the flexible funding and support needed to confidently expand into new markets"

Rosie Speight
Co-founder and the MD of Equi London
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"We got great support from the Juice team to navigate and now we're in a really strong position to grow in the future"

Sam Moseley & Rhys York
Co-founders Grain & Frame
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"As well as providing funds, the Juice team has given me invaluable guidance on navigating the digital marketing ecosystem."

Katy Cottam
Luna Daily Founder & CEO

Connect your accounts

Seamlessly link your financial and marketing data to our AI-enhanced platform, crafted to streamline your decision-making process and help your business thrive

Get funded

See your marketing insights

Gain powerful insights into your marketing efforts with our expert-driven analytics, designed to propel your e-commerce success.

Get funded

Get a customised offer

Secure a customised funding offer within 24 hours, designed to empower your business's unique journey toward growth.

Get funded

Access funds on demand

Tap into flexible funding on demand, enabling you to swiftly adapt and scale your operations whenever opportunities arise.

Get funded

What could you use small business funding for?

The test is always the same: does the expected return justify the cost of the money? These are the situations where it usually does.

Stock and inventory

Buying ahead of a season, or at volume for a better unit price, where the margin covers the cost of funding several times over.

Marketing and customer acquisition

Where you already know your acquisition cost and payback period, and the constraint is cash rather than confidence.

Seasonal working capital

Bridging the gap between paying for a peak and earning from it

Supplier payments

Taking an early-settlement discount, or holding terms with a supplier you don't want to strain.

A growth opportunity with a deadline

A contract, a stock allocation, a site — something that won't wait for next quarter's cash.

A short-term cash-flow gap

A customer pays late, payroll doesn't move.

Funding is not free, and it isn't right for every one of these every time. Approval depends on our assessment of your business, and a facility only makes sense where the return is reasonably likely to exceed what it costs you.

What could you use small business funding for?

The test is always the same: does the expected return justify the cost of the money? These are the situations where it usually does.

Funding is not free, and it isn't right for every one of these every time. Approval depends on our assessment of your business, and a facility only makes sense where the return is reasonably likely to exceed what it costs you.

What our clients say

From e-commerce to hospitality — here's what UK SME founders say.

"There's no doubt that Juice has helped us scale to become a seven-figure podcast agency. Having the security and knowledge of the revolving credit facility from Juice being there has helped me better sleep at night when it comes to making decisions on certain projects."

Dan Cottrell

Founder & Podcaster In-Chief

You can take the money as and when you need it. You don’t really notice that you’re paying it back because it’s in small increments on a weekly basis. This funding structure provided the "comfort and confidence".

Rob Hattersley

Managing Director

"We needed something flexible that matched the rhythm of e-commerce. Working with Juice gave us exactly that. The revolving credit facility allowed us to draw down capital for inventory when we needed it and repay as revenue came in. That flexibility dramatically improved cash flow management, enabling us to invest more confidently in inventory without stalling growth."

Abigail Reid

Founder of Mervawe