Why a Downturn is the Perfect Time to Grow

2025 has been rough. Higher costs. Slower growth. Nervous investors. Many founders are playing it safe.

But now might be the perfect time to do the opposite.

Juice CEO Katherine Chan was just featured in Entrepreneur UK, sharing why this moment isn’t just survivable, it’s full of opportunity. When others pull back, you can move forward.

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1. Growth in a downturn looks different

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2025 has been a tough year for many founders. Rising costs, slow UK growth, and cautious investors have left a lot of businesses holding back.

But this could be exactly the time to step forward.

As Entrepreneur UK put it:

“So far, 2025 has been defined by economic turbulence, rising operational costs, weak UK growth, and cautious investor sentiment. For many, this has meant pulling back.”

Katherine Chan, CEO of Juice, makes a clear case for that shift. Not for blind risk-taking—but for focused, smart scaling. When the noise quiets down, good decisions go further.

That means: Cut what drains margin. Back what performs. Build with purpose.

In a downturn, growth looks different. But for the right founders, it still looks possible.

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2. What smart founders are doing right now

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In the article, Katherine shares what’s actually working for founders this year. It’s not about being louder. It’s about being sharper.

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- Use real data to guide decisions
Founders who stay close to their numbers spot what’s working sooner. That means clearer decisions on spend, stock, and marketing.

- Communicate openly with investors
Even if growth slows, clear updates build trust. Investors don’t expect perfection. They expect transparency.

- Grow with intention
It’s not about doing more. It’s about doing the right things. That might mean focusing on one product, one channel, or one market.

At Juice, we see this mindset across our network. It’s also what gets shared at our Growth Hub events. Founders learning from each other, and making better calls in tougher times.

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3. Use this moment to move with focus

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When the market slows down, attention becomes easier to earn. That’s why sharp brands don’t wait. They act.

Now is the time to:

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- Back the products that perform

- Cut what’s not adding value

- Strengthen your best customer relationships

These aren’t flashy moves. But they’re the ones that build real momentum.

The brands that grow now usually come out of the downturn stronger, leaner, and more trusted. That edge compounds over time.

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Growth doesn't need to be loud. It just needs to be clear.

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Tough markets reward clear thinking.

This isn’t about taking big risks. It’s about making better decisions, faster. Founders who focus on what works—and act with discipline—can grow even when others slow down.

Juice was proud to be featured in Entrepreneur UK for saying what many are thinking: now might be the best time to grow, if you’re ready.

Let’s make the most of it.

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See how Juice can support your business.

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