Why a Downturn Might Be the Best Time to Grow
This article was originally written in May 2025 and reflects economic conditions at that time.
2025 has been rough. Higher costs. Slower growth. Nervous investors. Many founders are playing it safe.
But now might be the perfect time to do the opposite.
Juice CEO Katherine Chan was just featured in Entrepreneur UK, sharing why this moment isn't just survivable, it's full of opportunity. When others pull back, you can move forward.
1. Growth in a downturn looks different
2025 has been a tough year for many founders. Rising costs, slow UK growth, and cautious investors have left a lot of businesses holding back.
But this could be exactly the time to step forward.
As Entrepreneur UK put it:
“So far, 2025 has been defined by economic turbulence, rising operational costs, weak UK growth, and cautious investor sentiment. For many, this has meant pulling back.”
Katherine Chan, CEO of Juice, makes a clear case for that shift. Not for blind risk-taking—but for focused, smart scaling. When the noise quiets down, good decisions go further. The competitors who pull back leave room for you to grow.
2. Cash flow is the make-or-break factor
You can have the right strategy and still stall if you don’t have the cash to act. Katherine puts it plainly in the piece:
“Growth in a downturn isn’t about spending more—it’s about spending smarter. Businesses that can access capital quickly and deploy it with precision have a real advantage.”
That means having capital available before you need it. A revolving credit facility lets you draw when opportunity arrives and repay as revenue comes in. No fixed repayments. No idle debt.
3. This is the time to build, not just survive
Downturns tend to separate businesses that are reactive from those that are deliberate. Katherine’s message isn’t “panic buy”—it’s the opposite. Choose carefully. Move with precision. Use capital as a tool, not a lifeline.
The full article goes deeper on the strategic case. Read it on Entrepreneur UK →
Ready to grow with precision? Explore Juice Flex—flexible capital for UK SMEs ready to move when others hold back. Or speak to the team at getmejuice.com/find-out-more if you’d like to discuss your business.
Updated on 6 May 2026.