Brokers' briefing: helping traditional businesses access flexible funding 

Finance

At Juice our flexible funding solution is now available for traditional, non-digital businesses such as:

- Pharmacies to support with expanding services and stock

- Independent shops to compete with seasonal demand

- Restaurants and bars to take advantage of inventory and/or marketing opportunities

- Other local retailers looking to grow

Why now?

Many of these businesses are reliable, revenue-generating operations - but they’re also cash-flow vulnerable and need financial agility. That’s where Juice comes in!

Educating the business owner: common myths

Many brick-and-mortar operators have never used business credit — or are skeptical of it. Here’s how you can position flexible funding in a way that lands:

❌ What They Think ✅ How You Reframe It
“I don’t want debt” “You’re not taking on debt – you’re accessing a pre-approved facility to use as needed.”
“I only need cash occasionally” “Exactly – this isn’t a lump-sum loan. You draw what you need, when you need it.”
“It sounds complicated” “It’s simple. You only pay for what you use – like a credit card, but built for business.”
“That’s for tech firms, not us” “Actually, local retailers, pharmacies and hospitality businesses are using this to grow.”

Key use cases

🧴Pharmacies who want to:

- Act fast on stock opportunities

- Cover seasonal marketing campaigns

- Refresh retail spaces or signage

- Expand their product range 

- Pilot a private service or clinic

🍽️ Bars and restaurants who want to:

- Buy inventory for a long weekend or big event

- Run local marketing (flyers, digital ads, promotions)

- Expand their product range e.g. drinks/snacks 

- Refresh their seating areas or signage

🛍️ Shops who want to:

- Seize short-term supplier discounts

- Upgrade in-store displays

- Promoting flash sales or seasonal offers

Why Revolving Credit Is a Strong Fit

🔹 Feature 🔍 Benefit for businesses
Draw funds as needed Avoids over-borrowing — use only what’s needed
Only pay on usage Keeps costs low if funds aren’t drawn
Flexible repayments Repay early or adjust based on cash flow
Reuse facility anytime Perfect for recurring marketing or seasonal inventory needs
Fast access to funds Ideal for seizing supplier deals or urgent stock needs

Many of these ‘traditional’ businesses might not be familiar with flexible funding and how it can refresh their approach. Bricks-and-mortar businesses are evolving fast, but their finance options haven’t always kept up. 

At Juice our flexible finance solutions are tailored to individual business needs, and our expertise and passion for fostering partnerships makes us an ideal growth partner. 

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