control

Transparent, flexible funding in as little as 24 hours.

Long-term revolving credit facility. £50K–£1M, approved in 24 hours, flexible repayment over 24 months.

No hidden fees

No equity, no dilution

Smart Growth Capital™ is flexible, data-informed funding that helps UK SMEs grow profitably without giving up equity or control.

Juice Flex

Your flexible revolving credit facility

Juice Flex is a revolving credit facility for UK SMEs that want ongoing access to working capital. It functions as a business line of credit, offering the balance of control and cost-efficiency.

  • Credit limits from £50K–£1M
  • Up to 24-month term
  • Draw down through your dashboard whenever you need to
  • Pay interest only on what you use
  • Repay early at any time to reduce your cost

Juice Insights

Real-time insights, smarter lending

Juice Flex is a revolving credit facility for UK SMEs that want ongoing access to working capital. It functions as a business line of credit, offering the balance of control and cost-efficiency.

  • Cash runway forecast
  • Financial health score
  • Anomaly transaction insights
  • Translating core metrics into strategic opportunities
make insights led funding request

Clarity. Confidence. Control.

We stripped away the complexity of traditional lending. We provide the transparency you need to focus on what matters: growing your business.

Clarity

See your cash flow gaps before they happen with our smart forecasting tools. Know exactly where you stand.

Confidence

Plan your growth with funding that is ready when you are. Secure inventory and opportunities without hesitation.

Control

Take control of your finances with flexible repayment terms designed for SMEs. Pay as you grow
TRUSTED BY 5,000+ UK FOUNDERS

Connect your accounts

Seamlessly link your financial and marketing data to our AI-enhanced platform, crafted to streamline your decision-making process and help your business thrive

Get funded

See your marketing insights

Gain powerful insights into your marketing efforts with our expert-driven analytics, designed to propel your e-commerce success.

Get funded

Get a customised offer

Within 48 hours, secure a customised funding offer designed to empower your business's unique journey toward growth.

Get funded

Access funds on demand

Tap into flexible funding on demand, enabling you to swiftly adapt and scale your operations whenever opportunities arise.

Get funded
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"Juice has been a game-changer for us, providing the flexible funding and support needed to confidently expand into new markets"

Rosie Speight
Co-founder and the MD of Equi London
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"We got great support from the Juice team to navigate and now we're in a really strong position to grow in the future"

Sam Moseley & Rhys York
Co-founders Grain & Frame
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"As well as providing funds, the Juice team has given me invaluable guidance on navigating the digital marketing ecosystem."

Katy Cottam
Luna Daily Founder & CEO

INSIGHTS & RESOURCES

Smart capital, smarter decisions

Explore our latest guides, articles, and success stories to help you make informed funding decisions for your business.

View all articles

Press Releases
Featured in Global Banking & Finance: The £22bn Question Facing SME Lending
Juice was featured in Global Banking & Finance Review in an article examining the £22bn funding gap facing UK SMEs and why traditional lending models continue to fall short.
Marketing
Hidden Wins Inside Your Peak Data: How to Shape Q1 Before January Starts
Turn your peak season data into clear direction for Q1. Learn how SMEs can read customer signals and shape a stronger start to the new year.
Press Releases
Featured in EU-Startups: What SME Funding Needs to Look Like in a Digital Economy
Juice is featured in EU-Startups discussing how SME funding is evolving to support digital and ecommerce businesses across Europe.

From the heart of Soho, you become part of a community

Juice is not just a funding solution, we are a network of founders and experts on a mission to transform you short-term challenges to long-term success

Join Growth Hub

Frequently asked questions about Juice and UK business loans

This is a form of financial lending where you can withdraw funds, repay, and withdraw again. This enables founders to have more control over their capital and access substantially more than many other lenders in the market.

Unlike a term loan, which you can only access once, a revolving credit facility can be paid and accessed multiple times over a 24-month term. Thus providing you more capital than any other lender in the market.

Eg. a £100k facility which you can drawdown a third each month will provide founder with over £360k of drawdown capital over the first 12 months.

We help digital companies scale faster by offering flexible funding with no equity dilution. Whether you have a subscription, eCommerce, gaming, app-based, affiliate or B2B model. Get in touch to see how we can best support your future growth plans with our flexible funding products (e.g. digital marketing, inventory).

You can apply via our online platform. The first step is to connect us to your marketing data (e.g., Shopify, Facebook, Google), and send over some of your financial documents and spreadsheets (e.g. current balance sheet, profit and loss statement, cashflow forecasts).

Your business will qualify for Juice if you are generating £20,000+ in monthly revenues. It is also recommended that you are spending £10,000+ towards digital marketing. Get in contact today or apply on our platform to see if you are eligible for Juice funds.

The process of getting approved can take no longer than 24 hours. For larger credit facilities, documentation and security arrangements means this might take longer.

Regardless of your ambitions and facility size, we’ll support you through the entire process and get you funded as efficiently and quickly as possible.

QUICK & SECURE

See your funding offer in 2 minutes

No impact to your credit score. No obligation. See your customised rate and amount.

Connect your data, get real-time insights into your financial health, and access Smart Growth Capital to help your SME grow with confidence.

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