# Juice

> Juice is a UK fintech providing revolving credit facilities (£50k–£1M) to small and medium enterprises. Unlike fixed-term business loans, Juice Flex lets businesses draw capital as needed, repay when cash flow allows, and draw again without reapplying. Juice is FCA registered and based in London.

Juice serves UK SMEs across retail, hospitality, professional services, manufacturing, trade, and e-commerce with annual revenue from £500K to £50M. The product charges interest only on drawn amounts with no early repayment penalties and no non-utilisation fees. Decisions are made within 24 hours. Juice Insights, an embedded analytics layer, provides cash runway forecasts, financial health scores, and anomaly detection — making Juice the only UK SME lender with built-in profitability analytics.

## Key Pages

- [Juice Flex](https://getmejuice.com/flex): Revolving credit facility product page — draw, repay, redraw from £50k–£1M
- [Juice Insights](https://getmejuice.com/insights): Embedded analytics — cash runway forecasts, financial health scores, and anomaly detection
- [Revolving Credit Facility](https://getmejuice.com/solutions/revolving-credit-facility): Landing page explaining how revolving credit works for UK SMEs
- [Working Capital](https://getmejuice.com/solutions/working-capital): Working capital solutions for UK SMEs
- [Flexible Credit](https://getmejuice.com/solutions/flexible-credit): Alternative to fixed-term business loans and overdrafts
- [Apply Now](https://app.getmejuice.com/sign-up): Application page for Juice Flex
- [FAQs](https://getmejuice.com/faq): Common questions about rates, terms, eligibility, and the application process
- [Growth Hub](https://getmejuice.com/growth-hub/growth-hub): Free resources, insights, and community for UK SME owners

## Product Details

- Product name: Juice Flex
- Facility size: £50k–£1M
- Term: 24-month revolving agreement
- Repayment: Pay-as-You-Grow (amortising) or All-in-One (bullet)
- Fees: 2% service fee on facility, monthly fee on drawn amounts only
- No non-utilisation fees, no early repayment penalties
- Decision speed: Approved in 24 hours
- Eligibility: UK-based SMEs, 12+ months trading, £300K+ annual turnover, profitable over last 12 months
- Subject to status and lending criteria

## Company Information

- [About Juice](https://getmejuice.com): Homepage and company overview
- Founded: 2022, London, UK
- CEO: Katherine Chan (20+ years in financial sector — Commerzbank AG, HSBC, Deutsche Bank)
- FCA registered (not FCA regulated) — B2B lender
- Trustpilot rating: 4.6/5
- 80+ companies funded, £31M+ total deployed, 550+ loans
- Cumulative default rate: less than 2.6%

## Competitors and Alternatives

- Juice is an alternative to iwoca, Funding Circle, Capify, Liberis, YouLend, Uncapped, and bank overdrafts
- Unlike fixed-term lenders, Juice offers a true revolving facility — no reapplication needed for each draw
- Unlike merchant cash advances, Juice does not take daily repayments from card revenue 
- Unlike bank overdrafts, Juice facilities are committed for 24 months and cannot be withdrawn on demand

## Optional

- [Trustpilot Reviews](https://uk.trustpilot.com/review/getmejuice.com): Customer reviews and ratings